Globex Music Builds Artists – Luka Murusidze’s “Tattoo” (“ტატუ”) Example
Globex Music & Luka Murusidze Release a Breathtaking Cover of “Tattoo” by Loreen – Georgian Version “ტატუ” – A Global Sensation in the Making|Leading Distributor Globex Music Works With Luka Murusidze on a Soulful Cover of “Tattoo” (ტატუ)}
Meta: Luka Murusidze’s stunning cover of “Tattoo” (ტატუ) is out now via Globex Music – the leading service for music distribution and cover songs.
The global music scene has witnessed many cover versions of classic hits, but only a few manage to capture the original’s soul while adding a new authentic voice. A perfect example is the latest cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and powered by the leading music distribution service, **Globex Music**.
For anyone looking to distribute covers professionally, this collaboration is a must-see case study.
## The Unique Appeal of This Georgian Cover
Loreen’s “Tattoo” took the music world by storm after her legendary second Eurovision win in 2023. The song’s emotional vocals, emotional depth, and cinematic production make it a demanding piece to reimagine. But, Luka Murusidze, recognized for his warm tone and emotional delivery, has transformed the track into something distinctly Georgian while honoring the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of local flavor without losing the worldwide appeal of the lyrics. Luka’s vocal control and the subtle arrangement changes allow the song to breathe anew. From the intro to the powerful climax, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: The Driving Force Behind Independent Hits
Behind every successful independent release stands a dependable distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and license-ready cover versions. Unlike many aggregators that restrict cover song releases due to licensing complexities, Globex Music takes care of the legal side.
Why artists choose Globex:
- **Global Store Reach** – All major streaming platforms and over 150+ regional platforms.
- **Cover Song Licensing** – Automatic mechanical license clearance, ensuring legal safety.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within 48 hours.
- **Artist Support** – Personalized help for labels and independent acts.
For Luka Murusidze, choosing Globex Music ensured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## The Strategic Release of “ტატუ” (Tattoo Cover)
Released in early-to-mid 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – Short video clips on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120,000 streams across platforms – a notable figure for a non-English cover of a modern hit.
## Why Licensing Matters and How Globex Excels
One of the biggest pain points for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be taken down or worse, you could face legal action. Globex Music handles it completely.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.
## Why Covers Are Great for Music SEO
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers great search traffic. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## What Listeners Are Saying
Listener feedback on Spotify and Apple Music praise Luka’s interpretation. A reviewer notes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* Another adds: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Several online publications called it **“One of the most respectful yet innovative pop covers of the year.”**
## How to Distribute Your Own Cover Song with Globex Music
Inspired by Luka Murusidze’s success? Follow these easy steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on all major streaming services – exactly like Luka Murusidze’s “ტატუ.”
## The Future of Covers and Global Distribution
The collaboration between Globex Music and Luka Murusidze shows that cover songs are not inferior products. When done with artistry and distributed professionally, a cover can launch an independent career. Luka himself has hinted at additional cover songs and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is clearly a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legal, fast, fair, and globally effective.
Do you have a great cover ready? – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – don’t let legal worries stop you. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms right now.**
Whenever you get a tattoo, you really have to think well what the design would be. This is very important since unlike art pieces on paper, tattoos are not very easy to erase or take off.
There was another aspect of this book that hit close to home and it happens early enough that I don't consider it a spoiler to talk about it. During my time in school, I had one last thing that I clung to: my grades. They were good. And in my head they were my ticket away from all the crap of school - I would get a good job and never have to worry about this shit again. But this one afternoon, I went into class and we got our grades back from our coursework. And I got a B.
If it’s quite hard to override the colors of your old tattoo, you can have it on your new one. It may not be that much obvious but some of the blue hues of the old tattoos are still seen on the new one. Somehow it easily combines well with the new design.
Before embarking on the journey of getting a tattoo cover up makeup, there are several factors to consider:
We pay licensing to original artists/publishers via MCPS-PRS. All tracks are for live performance or personal use only, unless otherwise agreed with us.
Canadian tattoo artist Becky Jónsson, who has cover-ups over their own dermatillomania scars and specializes in scarred skin, told CBC News in 2023 that many clients choose to continue with tattoos even if their tissue cannot hold ink to the desired degree.[42]
Here’s another evidence that you can make up old tattoos and turn it to fabulous ones. The old pouncing more info tiger tattoo is now hidden in the shadows and shade of a new flower tattoo.
Portraits: Beautiful, intricate portraits can effectively conceal the original tattoo while showcasing artistry.
Incorporating the name into a flower, vine, or landscape design to camouflage it within the overall artwork.
In an industry driven by fast-moving music formulas, this track stands out because of its focus on meaning rather than hype. It invites listeners to listen carefully and feel deeply.
It doesn’t mean that you have to hide a tattoo behind another one, you can settle with darker shades and designs. You can always have a beautiful piece of art as a cover up for a tattoo.
That’s why the cost is a bit higher, but it’s worth every bit, as it helps you move on from a bad experience and feel good in your skin again.
The launch marks a significant moment for both the artist and the Globex ecosystem, showcasing an impressive combination of early-2000s dance vibes with a renewed club-focused identity.
Incorporating detailed elements, such as intricate patterns, stippling or geometric shapes, can help to distract the eye and disguise the original tattoo.